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Thursday, March 17, 2011
Some of the terms used by internet marketers
Don’t get confused if you come across a short terms used online by internet marketers in advertising a particular products or services. So here’s a quick translation guide, in case you come across any of the word that you are not familiar with, they are explained below:
1) Keyword: A specific word, or combination of words, entered into a search engine that results in a list of pages related to the keyword. A keyword is the content of a search engine query.
1) Keyword: A specific word, or combination of words, entered into a search engine that results in a list of pages related to the keyword. A keyword is the content of a search engine query.
2) Ad Group: Is a collection of ads within a campaign that correspond to a group of similar keywords.
3) Campaign Ad Groups are organized into campaigns. Campaigns can be created for different product lines, promotions, geographic regions, and so on.
4) Click through: Is the action of clicking a link that takes the user to another web page from search engine or other website.
5) Clickthrough rate (CTR) CTR measures the number of clicks your ad generates in proportion to the number of times it’s shown for each keyword. For instance, your CTR is 10 percent if 1000 people are shown your ad and ten people click through to your site. CTR is used to help assess your Quality Score. The CTR is also known as the ad impression ratio or yield.
6) Conversion: A conversion may be a sale, registration, download, or a signup, depending on your promotion goals.
7) Conversion rate: Is the number of visitors who respond to your advert divided by the number of clicks on the advert, multiplied by 100, and expressed as a percentage. For instance, your conversion rate is 25% percent if 100 people are shown your ad, 5 people click through to your site, and someone makes a purchase.
8) Content Ads: The ability to run relevant ads on content websites, rather than on search results pages also known as contextual advertising. Content-targeted advertising is dynamic: The ad system examines words on the page (the “content”), and delivers up a related ad (the “context”).
9) CPC - Cost-per-click: The amount you pay each time a user clicks on your advert. A typical range is 5 cents to US$1 per click. The CPC is the most you’re willing to pay each time a user clicks on your advert for a particular keyword, is also called PPC - pay per click.
10) Display URL: The URL displayed in your ad to identify your site to users. It doesn’t need to be the same as your destination URL.
11) Destination URL: The webpage to which a user will “land” after clicking on your ad. It’s not necessarily your homepage, is also known as a landing page. E.g. below
Display URL - - How to lose weight fast
Description - - Not be more than 35 characters
to describe what you have to offer
12) Impression: The single display of an advert on a search or content page, is also known as publicity.
16) Local targeting: The distribution of ads to a particular geographical area.
17) Quality Score: How we measure the quality of your keyword and determine your minimum bid. Your Quality Score is determined by your keyword’s clickthrough rate (CTR), relevance of ad text, historical keyword performance, and other relevancy factors.
18) Text ad: Text advertising is designed for text delivery, with concise, action-oriented copy and a link to your website. Because they are not together with graphics, text links are easy to create and improve the page to load fast, is also known as a sponsored ads.
18) Return on investment (ROI): The benefit gained in return for the cost of your ad campaign. Although exact measurement is nearly impossible, your clickthrough rate and your conversion rate, combined with your advertising costs, can help you assess the ROI of your campaign.
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