Saturday, April 2, 2011

How To Improve Your Site Link Popularity - The Most Effective SEO Tips

You if agree me that “Link Popularity’ is now considered by most search engines to be one of the most effective and important factors that determines a website's ranking in the Search Engines.

If you're not sure what your site's link popularity rating is, then use this link popularity check tool to check your link popularity rating in the top search engines, like Google and Bing
 
Now Let's say we have two matching sites. One has millions of targeted sites linking to it. The other only has a little incoming links. It's practically assured that the site with millions of incoming links will rank higher than the other site.

So how do you find joint link partners? First, you need to work out what type of websites would link to your site. Here are some examples of sites and the types of sites that would link to them.    

Your Website                                    Partners Site to Link to:
Warcraft Store                                     Game lovers’ sites
Site design service                                Webmaster sites
Music store                                          Lovers’ of Music fan sites
Pet store                                               Pet lovers' sites
Computer store                                    Software/hardware review sites

As you can see, you're looking for sites that are on the same subject matter, but not necessarily similar.

So now you know what sites to look for, how do you find these sites?

There are basically two methods:

In the following examples, we'll use (Game lovers) sites as the type of sites we're looking for.

1. Search for the targeted sites in the website directories, e.g. Open Directory Project.

Go to a directory's home page and search with the keywords, "Game lovers”. Then click on the category the top listings belong to. The sites listed in these and related categories are the types of sites you need to contact.

If the category has a resources or directories sub-category, then try the sites in those categories first. Resources typically offer links to sites on the same subject.

2. Search for your competitors using search engines.

Using the search engines is most likely a more efficient method of find joint link partners, than searching the Directories.

Go to Google, and search for any of the following keyword phrases:

"Game directory"
Searches for game directories.

"Game search engine"
Searches for game search engines.

"Game lover" links.html
Searches for link pages in game lover's websites.

"Game lover" resources.html
Searches for the resource page in a game lover's Website.

Don't forget to include the quotation marks to narrow your search.

You as well change the
".html" with other file extensions, such as
“php”, ".htm," ".shtm," ".shtml," and ".cfm,"

Now make a list of the websites. Then create a links or resources page and add links to the sites on that page.

After you've done that, link to that page from your home page. If you have hundreds of links, split the pages into different sub-categories. When you're done, upload the pages to your server.

Now contact each site by informing them that you have linked to their site and request a link in return. Don't forget to be gracious and inform them of the benefits of exchanging links.

Some sites, such as web directories, will not require a joint link. So simply submit your link.

Note: Only exchange links with targeted websites. I highly suggest that you don't exchange links with websites that have no relation with your website. Don’t link to link to poor or spam sites, e.g Link Farms; it could affect your search engine rankings.

Happy Linking!

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