Pay Per Click Internet Marketing strategies to know about

Sunday, April 3, 2011

Pay Per Click Internet Marketing strategies to know about

Using Pay Per Click (PPC) in advertising your product(s) online, is a great way to start before other methods comes in. Now let me give an insight what PPC is all about - PPC is a sub-set of Search Engine Marketing and refers to a specific type of advertising where you pay a search engine every time a prospective customer clicks on your ads.

These ads appear on search engine results pages and sometimes on the pages of sites within a search engine’s network of partners.

PPC services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's search engine ranking as determined by the search engine’s algorithm and the search engine compatibility of your site design. The extra exposure can include having your site listed above the regular “free” search results (known as “organic” results), under the heading "sponsored results" or "featured listings", or via specially designed text ads that display when your target keywords or phrases are searched on.

Google, Yahoo, MSN and AOL are the BIG player in PPC marketing and they can't stop making money because everybody wants a small piece of the search action.

Ads on Search Engines results pages are available on a cost-per-click

(CPC) basis. This means that you’re charged only when somebody clicks on your ad and visits your website. Search Engines also offers pricing on a cost-per-1000 impressions (CPM) basis for site-targeted campaigns.

Before you set up, monitor and maintain successful pay-per-click advertising campaigns for your site or your client’s sites, by bidding on specific keywords and phrases on the world’s most popular search engines and directories, First thing you need to do is to have a good landing page that looks spammless.

Use the below methods to strategize your Ads campaign

- Create both locally-targeted campaigns (with general keywords, such as fashion) and nationally targeted campaigns (with geo-specific keywords, such as local fashion).

- Your keywords should be matched

- Make sure your keywords relate to your product.

- Use keyword variations (such as synonyms or alternate spellings).

- Use Ad Groups to organize similar keywords.

- Write clear, compelling ad text.

- Include keywords in your ad text and title.

- Include a call to action in your ad text.

- Take users to the best landing page.

- Test multiple ads per Ad Group.